Brand catalog
Swobo
Swobo was a Northern California cycling-lifestyle brand that paired irreverent urban apparel with distinctive single-speed, fixed-gear, coaster-brake, and internally geared city bicycles.
Company history
Tim Parr founded Swobo in San Francisco in 1991 as a cycling-clothing company built around wool, urban riding, and a deliberately unconventional voice. Santa Cruz Bicycles acquired the brand in 2001; Parr returned as a minority owner in 2004, and veteran bicycle designer Sky Yaeger joined in 2006 to create Swobo's first complete bicycle line. Models such as the Sanchez, Folsom, Otis, Novak, Baxter, and Crosby used single-speed, fixed, coaster-brake, or internal-gear drivetrains and restrained integrated graphics for city use. Santa Cruz bought out the remaining interest in 2010, and the Discoe brothers later acquired and expanded the marque with United States-made bicycles and apparel.
- Founded
- 1991
- Headquarters
- San Francisco Bay Area, California, United States
- Country
- US
Swobo's official hand-drawn transparent wordmark recovered from the brand's 2011 website archive; owner-authorized use; original 116 x 57 PNG retained without resampling.
Verified public catalog
Recently updated Swobo products
Exact variants are ordered by their latest catalog update, with a stable tie-breaker. Personal bicycle history remains separate.
No public products yet
No reviewed products with a public canonical route are available here yet.