Brand catalog

Strada Customs

Strada Customs logo

Strada Customs was a New York City custom-bicycle and apparel company that assembled personalized chromoly-steel urban and track bicycles from high-end components before becoming Mott Street Cycles.

Company history

Cory Ng and Tommy Leong founded Strada Customs in downtown Manhattan in 2010 to encourage cycling culture in their Chinatown and Lower East Side community. Operating from 159 Mott Street, the company built personalized bicycles around chromoly-steel frames and selected components, while also developing apparel and collaboration projects. Its Trackster platform appeared in a 2013 Staple collaboration sponsored by Karmaloop, and the business later worked with Nike and Pro Era. In 2014 the founders carried the shop, team, and custom-bike programme forward under the Mott Street Cycles name.

Founded
2010–2014
Headquarters
Manhattan, New York City, New York, United States
Country
US

Strada Customs' official black wordmark recovered from the company's own website archive; owner-authorized use; original 301 x 150 transparent PNG retained without resampling.

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Exact variants are ordered by their latest catalog update, with a stable tie-breaker. Personal bicycle history remains separate.

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