Brand catalog

Rover Company

Rover Company logo

Rover was a Coventry manufacturer whose chain-driven Rover Safety Bicycle became the influential blueprint for the modern bicycle before the company expanded into motorcycles and cars.

Company history

John Kemp Starley and William Sutton founded Starley & Sutton as bicycle manufacturers in Coventry in 1878. Starley's 1885 Rover Safety Bicycle used similar-sized wheels and rear chain drive, a layout that shaped the modern bicycle. The business later became the Rover Cycle Company and then Rover Company, which ceased to be independent in 1967.

Founded
1878–1967
Headquarters
Coventry, England, United Kingdom
Country
GB

Rover badge on a 1907 Rover 20hp tourer; photograph by DeFacto; CC BY-SA 4.0; original 4115 x 1514 Wikimedia Commons file; owner-authorized use.

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