Brand catalog

RICO

RICO

Reco Japan's private-label bicycle brand, introduced in 2014.

RICO is the private-label complete-bicycle brand of Japanese retailer and bicycle-planning company Reco Japan.

Company history

Reco Japan's official company history says its private-label brand program began in earnest in 2014 after the Sakai distribution center opened. The company describes its bicycles as RICO-brand private-label products and documents the STINGER bicycle as one design developed through franchise-owner feedback. Reco Japan's official company profile identifies bicycle planning, development, wholesale, and sales as its business and gives its head office in Sakai, Osaka. The brand is distinct from the retailer's shop name, Machi no Jitensha RICO.

Founded
2014
Headquarters
Sakai, Osaka, Japan
Country
JP

Verified public catalog

Recently updated RICO products

Exact variants are ordered by their latest catalog update, with a stable tie-breaker. Personal bicycle history remains separate.

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